As farmers, the Starling platform has enabled us to create new connections within a fractured food system while addressing the pressing issue of nutrition security during these dire times.”
Product support comes first when we are considering a new service. Do yourself a favour and choose Ollie, we have found the support to be second to none.
It's hard to overstate how useful Ollie has been to our business. Kudos to the team - I'm speechless.
I was already in love with the product, but the after-sales support was what sealed the deal for me!
I knew from the moment I saw it that this was the template for our business. So much flexibility and variety. I've been having a blast creating our business's website!
When I saw how easy it was to copy and paste the sections I was sold. Ollie has everything we needed and more to create a site for our client – we will be repeat users for sure.
Using Ollie made it easy to experiment with different layouts and design combinations.
We've been using it to quickly build sites for clients, then customising quickly via the style guide. It's SOOOOOO easy.
A feature overview
Why customers are choosing Starling
The Starling app is free and runs on your phone. Barcode labels cost pennies and the first 30 are free. The (optional) analytics module starts at $99 / month.
Customizable Starling features match your unique use case. Want to donate to the food bank? Want to recall only the cases received last Tuesday? No problem.
As items are sold, received, or placed into shrink, the system updates instantly for all users. No waiting for batch processes to complete.
Built by Food Veterans
Our team boasts decades of hands on experience buying, selling, and moving food at organizations large and small.
If information is scanned outside of internet coverage, data is stored and syncs immediately when connectivity returns.
Run into trouble? Don't fret, our friendly support staff have you covered.
Grow your business with collaborative ecommerce and accurate inventory.
Sign up here to create an account and get a free welcome kit including 30 barcode labels to get you started.
Exciting! Your request has been received!
Oops! Something went wrong while submitting the form. Please try again.
Fast and affordable implementation
Use for ecommerce, inventory or both
Reduce inefficiency and waste
Delight your customers and staff
What’s wrong with the existing array of WMS and e-commerce software available in the market?
A lot of interesting WMS/ERP software has been designed to help manage a single organization’s inventory, and there are a lot of existing e-commerce software solutions designed to help market that inventory electronically. What we’ve found is that (a) existing e-commerce and WMS systems are very difficult to integrate together, with batch processes leading to lags, confusion, and exceptions, (b) neither of them maintain tight linkage to physical reality, often relying on cycle counts entered by hand, (c) both of them focus within the borders of the organization, with poor communication to supply chain partners up and downstream, (d) implementation costs and timelines for both can be enormous, even for fairly small firms, and (e) they both tend to “break” without power or internet connectivity.
How is Starling different?
Starling has been developed with the full supply chain in view, founded and backed by leaders who have experienced the costs of misinformation firsthand, who know the importance of accurate, realtime visibility upstream and downstream to mitigate exceptions, out of stocks, spoilage, and missing items. Starling can serve as both your e-commerce solution and your WMS because your inventory can be made visible to whomever you authorize in realtime, eliminating confusion and misinformation. Starling is tightly linked to physical reality through the Starling barcode labels placed on each inventory item and each warehouse location and each truck. Starling is designed with the assumption that you want to share information with suppliers and customers, though it’s always within your easy control to change / modify their access (much like changing the Share settings on a Google Sheet). Starling is designed for very simple onboarding, making it realistic to expect your suppliers to engage with the e-commerce portion of the solution with very limited training, delivered by phone or a five-minute video. Finally, Starling is designed to function even when users lose internet connectivity or leave cell phone service range. Starling is designed to “catch up” when connectivity is restored.
Part of the value-proposition for users is easy onboarding. It really can be as simple as (1) create account, (2) download app, (3) order labels, and (4) start tracking inventory and selling/ordering produce in realtime.
What is Starling’s mission?
Starling is designed to benefit the whole supply chain, especially the smaller players that heretofore haven’t been able to afford the kind of realtime systems employed (internal only) at places like Amazon, Instacart, and Uber. Our mission is to:
• Empower small producers to access large supply chains and humanize the food industry. • Reduce waste and promote efficiency with digitized supply chains. • Create traceable and transparent data sets to democratize information in the food system.
In the future, we believe that supply chains with realtime information sharing and deep transparency will substantially outperform those that remain locked in information silos.
How does Starling enhance my supply chain?
Starling is designed from the ground up with the full supply chain in view. Competing solutions are oriented around individual firms, leading to an inherent “silo” mindset between producers, distributors, and retailers. In contrast, Starling is designed for realtime information sharing and cooperation across all these players. Our fundamental premise is that realtime information sharing across the full supply chain will benefit all of the players, making the system more flexible to shocks and more efficient in planning. Whenever two players in the supply chain (e.g. a distributor and a producer, or a distributor and a retailer) use Starling, they increase the speed, accuracy, and richness of their communication. This inherently reduces waste, reduces costly errors, and increases service quality. Because Starling is app-store easy to use and very affordable, even small producers can quickly digitize their operations and participate in the Starling-powered supply chain.
What is the Starling system?
The current Starling system has three components: App (WMS & e-commerce) Allows users across the supply chain to gain realtime visibility into the current state and history of an item, and to contribute to the information “known” about the item. Managed by authorization and permission systems similar to Google Drive. Runs on phones, laptops, and handheld scanners. Labels (physical barcode labels) Applied to a physical object at any point that it “enters” a Starling supply chain, most often the initial local producer. (Importantly, these must be generated by Starling Systems, Inc. (SSI) in order to be recognized by Starling -- no bootlegging.)
Analytics Module Database, dashboard, and bespoke analytics tooling to optimize business processes based on the information collected by Starling.
What is Starling’s revenue model?
App Free to download for all. Requires a user account and information about the organization to which the user belongs, much like Google Drive.
Labels Labels cost 5-12 cents each, depending on the volume of the order and size of the labels.
Analytics Module Optional capability charged at the organization level to visualize and analyze the accumulated historical data in Starling for which the user is authorized -- only realtime data is free to view. Deployed as a ‘feature unlock’ in the user’s browser. Charged monthly based on the number of Labels to which the user has access in the database. Price range starts at $99 per month and scales up with volume. Custom Dev The Starling system is far more flexible than any WMS in the marketplace. Starling offers affordable and rapid customization of workflows and capabilities based on the unique needs of users. Turnaround time is measured in weeks, not quarters as with traditional WMS systems. Contact us to learn more. Over time, we anticipate adding integrations to third-party e-commerce, accounting, routing, and logistics packages. In some cases, we anticipate including these integrations in the App for free, while in others these will be fee-based unlocks.